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FREE 🤖 AI-Powered Site Audit

AI Website Audit Pro — A Free Website Audit Tool

A genuine technical, SEO and performance audit of your website, measured from real data and turned into a plain-English action plan — not a generic template. Enter your URL below to see how your site really scores.

🔒 No signup required for your first audit · Results in under 60 seconds

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What a Website Audit Actually Tells You

A website audit is a structured health check of everything that decides whether your site gets found and whether the people who find it stay. Most sites are not held back by one dramatic failure. They are held back by a dozen quiet ones: a template that ships duplicate title tags, hero images nobody compressed, a canonical tag pointing at the wrong URL, three hundred words of copy on a page that needed eight hundred. Individually, none of these looks urgent. Together they are the difference between page one and page four.

The difficulty is knowing where to start. Search Console tells you something is wrong but rarely what to change. Speed tools give you a number without context. Generic checklists tell you what matters in general, not what matters on your site. This free website audit tool exists to close that gap: it measures your site across five categories, scores each one, and returns a ranked list of what to fix first — with the reasoning attached, so you can decide whether to do it yourself or hand it to a developer.

It is deliberately broad. A pure SEO check ignores the fact that a slow, insecure or confusing page loses revenue even when it ranks well. So alongside search signals, the audit measures loading performance the way Google measures it, verifies the technical layer, and reviews content depth and page structure. If you would rather walk the same ground manually first, our step-by-step SEO audit checklist covers the process by hand.

Five scored categories, one overall grade
Every finding traced to observed data
Issues ranked by impact against effort
No signup and no plugin to install

What We Check

A Complete Picture of Your Website's Health

Every audit scans across five core areas so nothing important slips through.

SEO

Titles, meta descriptions, headings, internal linking and indexability checked against current best practice.

Page Speed & Core Web Vitals

LCP, CLS and INP measured the same way Google measures them, with clear fixes for what's slow.

Technical

SSL, mobile-friendliness, broken links, redirect chains and structured data (schema) all verified.

Content Quality

Thin pages, duplicate content and readability flagged so you know what to rewrite first.

AI Recommendations

Every issue comes with a plain-English explanation and a prioritized, AI-written fix.

Competitor Comparison

Measure your site against up to three rivals on the same checks with the competitor comparison tool.

In Detail

Inside the Audit: What Each Category Measures

What we look at in each area, and why it changes what your site earns.

Search Engine Optimization

The SEO pass reads your live HTML the way a crawler does and checks the elements that determine whether a page can rank at all. Title tags are measured for length, uniqueness and whether they lead with the term the page is actually about. Meta descriptions are checked for presence and length — they are not a ranking factor, but a missing or truncated one costs click-through on impressions you have already earned. Heading structure is validated too: one H1 per page, logical H2 and H3 nesting, and no headings used purely to make text bigger.

Beyond the page itself, the audit maps indexability and internal linking. It flags pages blocked by robots.txt or a stray noindex, canonical tags pointing somewhere unexpected, and orphan pages that no internal link reaches — a page nothing links to is a page Google has little reason to recrawl or rank. It also measures click depth, because pages buried four or five levels from the homepage consistently underperform equivalent content placed two clicks away. Google's own SEO starter guide is the reference these checks are written against. If you would rather have the work handled for you, our SEO services team starts from exactly this output.

Title and meta description quality
Heading hierarchy validation
Canonical and robots directives
Orphan pages and click depth

Page Speed and Core Web Vitals

Core Web Vitals are the three metrics Google uses to represent page experience: Largest Contentful Paint, or how long the main content takes to appear; Interaction to Next Paint, or how quickly the page responds when someone taps or clicks; and Cumulative Layout Shift, or how much the layout jumps around while loading. The audit pulls these directly from the Google PageSpeed Insights API, so you are seeing the same measurements Google sees, including real-world field data wherever your traffic is high enough for it to be reported.

These scores matter commercially before they matter for rankings. A hero image that pushes LCP past four seconds on mobile loses visitors who never see the page at all, and those abandonments happen long before any ranking effect could apply. The report identifies the specific element responsible for your LCP, the scripts delaying interactivity, and the elements shifting layout — usually images or embeds without reserved dimensions. Our guide to Core Web Vitals explains each threshold in depth, and the official web.dev documentation on Web Vitals covers the underlying methodology.

LCP element identified by name
Scripts delaying interactivity
Layout-shift sources pinpointed
Lab and field data side by side

Technical Health

Technical problems are the ones that quietly cap everything else. The audit opens a real connection to your server to verify the SSL certificate — that it is valid, not close to expiry, issued for the right hostname, and that HTTP traffic redirects cleanly to HTTPS rather than landing on a mixed-content page. It renders the page at mobile viewport sizes to confirm text is legible and tap targets are reachable without zooming, which matters because Google indexes the mobile version of your site.

It then follows your links. Broken internal links and 404s waste crawl budget and frustrate visitors, while redirect chains — where a URL bounces through two or three hops before resolving — dilute link value and add latency to every request. Structured data is parsed and validated against Schema.org types, because malformed markup silently forfeits rich results in search. Our explainer on what schema markup is covers which types are worth implementing, and where the fixes turn out to sit deeper than your CMS allows, our technical SEO service handles crawl, indexation and site architecture work directly.

SSL validity and HTTPS redirects
Mobile rendering and tap targets
Broken links and redirect chains
Schema markup validation

Content Quality

Content is assessed on substance rather than word count alone. The audit flags thin pages, where the body content is too slight to satisfy the intent implied by the title, along with near-duplicate pages that compete with each other for the same query — a common side effect of location pages, tag archives and faceted ecommerce navigation. Duplicated or templated meta content is grouped so you see the pattern rather than fifty separate symptoms.

Readability is scored on sentence and paragraph structure, and pages are checked for the supporting elements that make longer content usable: descriptive subheadings, meaningful image alt text, and internal links to related material. Where a page appears to cover its topic only partially, the report says so, which is usually more actionable than a score. Deciding what to write next is a separate problem — our keyword research tool handles that side, the content gap finder shows which topics your competitors publish that you have never covered, and our content marketing service covers strategy and production.

Thin and near-duplicate pages
Templated meta content grouped
Readability and structure scoring
Missing alt text and internal links

User Experience and Conversion Readiness

The final category looks at the page as a visitor experiences it. It checks that a clear primary call to action exists above the fold, that contact information is discoverable, that forms are reachable and properly labelled, and that navigation is shallow enough for someone to find what they came for without hunting. It also flags accessibility basics that happen to affect SEO as well — images without alt attributes, links with non-descriptive anchor text, and colour contrast below readable thresholds.

These are not cosmetic notes. A site that ranks well and converts badly is a more expensive problem than one that does neither, because the cost of the traffic has already been paid. Where the issues turn out to be structural rather than incidental, that is a design question, and our web design service exists for that conversation.

Primary call to action above the fold
Form labelling and reachability
Navigation depth and discoverability
Alt text, anchor text and contrast

Sample Report

See Exactly What You'll Get

A real scored report — overall grade, category breakdown, and prioritized issues to fix.

🌐 example-business.com Sample report · audited just now

82/ 100

Overall Score

SEO

Speed

Technical

Content

CriticalLargest Contentful Paint is 4.8s on mobile — compress hero images to bring this under 2.5s.

Warning12 pages are missing meta descriptions, hurting click-through from search results.

GoodSSL certificate is valid and correctly configured across the whole domain.

How It Works

Real Data First, AI Second

Four steps from a URL to a prioritized action plan, with no invented findings anywhere in the chain.

Enter your URL

Paste any public web address. No account, no card and no plugin to install — the audit runs entirely from outside your site and never writes anything to it.

We collect real data

We fetch and parse your live HTML, request performance metrics from Google PageSpeed Insights, and open genuine SSL and DNS connections to your server. Every finding traces back to something observed.

AI analyses the findings

Only once the measurements exist does AI get involved — reading the collected data, explaining each issue in plain English, and ranking everything by likely impact against implementation effort.

You get an action plan

A scored report with issues sorted critical first, each naming the affected page and the change to make. Work top down, then re-run the audit to confirm the fix landed.

That order matters, and it is the honest differentiator here. A number of newer audit tools ask a language model to evaluate a URL without giving it any measurements at all, which produces fluent advice that may have nothing to do with your actual site. AI is genuinely good at interpretation, prioritisation and explanation. It is not a measuring instrument. Keeping those two roles separate is what makes the output trustworthy enough to hand straight to a developer.

Who It's For

Built for Anyone Responsible for a Website

Agencies

Qualify a prospect before the first call, or baseline a new client in minutes rather than an afternoon. The category scores make a persuasive opening slide.

Small business owners

Find out whether your site is the reason enquiries are slow, in language that does not assume you know what a canonical tag is — plus what to ask your developer for.

Ecommerce stores

Catalogues accumulate duplicate titles, faceted URL bloat and slow product templates faster than anyone tracks manually. See ecommerce SEO for the deeper fix.

Bloggers and publishers

Spot thin and cannibalising posts, weak internal linking, and speed regressions from new plugins or ad code before they cost you traffic you already earned.

If your visibility problem is geographic rather than technical — showing up in map results and nearby searches — that is a different discipline, covered by our local SEO service. And if you simply want more instruments on the dashboard, the wider free marketing tools library covers everything from meta tag generation to conversion maths.

Free vs Pro

Upgrade When You're Ready

Start free — go Pro for unlimited audits and deeper tracking.

Feature	Free	Pro
Audits per month	3	Unlimited
Report detail	Basic summary	Full detailed report
PDF export	✕	✓
History tracking	✕	✓
Competitor comparison	✓ Free tool	In-report, tracked over time
AI-written fix guidance	Top issues only	Every issue
Price	$0	Coming soon

Pro pricing and full functionality are launching soon. Your first audits are free while we finish building it.

FAQ

Website Audit Questions, Answered

What is a website audit?

A website audit is a structured health check of a site across the areas that decide whether it gets found and whether visitors convert: search visibility, loading performance, technical integrity, content quality and usability. Rather than guessing why traffic is flat, an audit produces evidence — the specific pages, the specific measurements and the specific fixes — so effort goes where it actually moves the number.

How do you audit a website?

Start with measurement, not opinion. Crawl the site to collect titles, meta descriptions, headings, canonical tags, internal links and response codes. Pull performance data for the key templates. Verify the technical layer: HTTPS, mobile rendering, robots directives, sitemaps and structured data. Then review content for thin, duplicated or outdated pages. Finally, rank every finding by impact against effort and work top down. This tool automates the collection and the ranking so you begin at the fix stage.

How often should you audit your website?

For most small business sites a full audit twice a year is enough, with a lighter check each quarter. Sites that publish weekly, run ecommerce catalogues or ship frequent development releases should audit monthly, because every deployment and every new page is another chance to introduce a redirect chain, a duplicate title or a broken canonical. Always run an audit immediately after a redesign, a platform migration or a domain change.

What is a good SEO score out of 100?

Treat 80 and above as healthy, 60 to 79 as workable but leaking opportunity, and below 60 as a site with problems worth fixing before spending anything on marketing. The number itself is not a Google ranking factor and no tool has access to Google internal scoring — its value is as a consistent yardstick for measuring your own site over time, and for seeing which of the five categories is dragging the average down.

How can I improve my SEO score?

Work the critical issues first, because they are usually few and heavy. In practice that means fixing pages that return errors or redirect in chains, giving every important page a unique title and meta description, compressing the images that delay Largest Contentful Paint, and adding internal links to pages that currently sit more than three clicks from the homepage. Re-run the audit after each batch so you can see which change produced which movement.

How much does an SEO audit cost?

Agency audits commonly run from a few hundred dollars for a small brochure site to several thousand for a large ecommerce or multi-region property, with enterprise engagements higher still. An automated audit like this one is free to start and covers the mechanical checks — the ones that are objectively verifiable. What paid consultancy adds on top is strategic judgement: competitive positioning, commercial prioritisation and implementation.

Are free website audit tools accurate?

It depends entirely on where the data comes from. A tool that generates plausible-sounding text from a URL alone is guessing. This audit is accurate because every measurement is observed: performance metrics come from the Google PageSpeed Insights API, on-page elements come from parsing your live HTML, and certificate and DNS results come from real connections to your server. AI is used only to explain and prioritise those measurements, never to invent them.

What is the difference between a website audit and an SEO audit?

An SEO audit looks specifically at search visibility — indexability, on-page signals, site architecture and links. A website audit is broader: it includes all of that but also performance, security, accessibility, content quality and user experience. Because Google increasingly rewards page experience alongside relevance, the two have converged in practice, which is why this tool reports on both together.

Will running an audit affect my rankings?

No. Auditing is read-only. The crawler requests your pages the same way any browser or search engine crawler does, and nothing is written to your site, your server or your analytics. Your rankings only change when you act on the findings.

Can AI do an SEO audit on its own?

AI is excellent at interpretation and poor at observation. Ask a language model to audit a URL without giving it data and it will produce confident, generic advice that may have nothing to do with your site. The reliable pattern is the one used here: collect hard data from authoritative sources first, then let AI read that data, explain what it means in plain English and order the fixes by impact.

Find Out What Your Site Is Really Scoring

One URL, under a minute, no signup. You get a scored report across SEO, speed, technical health, content and user experience — with the fixes ordered by what will move the needle first.

Run Your Free Website Audit

Prefer to hand the whole thing over? Talk to our team about a managed technical SEO engagement.