- Grew qualified pipeline 3x in 24 months by rebuilding paid and lifecycle programs
- Cut cost per lead 41% while doubling monthly lead volume
- Led a team of 6 across content, paid media and lifecycle
Alex Morgan
Summary
Marketing manager with 8 years driving demand generation for B2B SaaS. Grew qualified pipeline 3x in two years by rebuilding paid and lifecycle programs.
Experience
- Grew qualified pipeline 3x in 24 months by rebuilding paid and lifecycle programs
- Cut cost per lead 41% while doubling monthly lead volume
- Led a team of 6 across content, paid media and lifecycle marketing
- Launched demand generation from zero to $4.2M sourced pipeline
- Built attribution reporting in GA4 and HubSpot adopted company-wide