Why We Do What We Do — A Journey Into the Hidden Psychology of Human Behavior
Product Details
We like to think we understand ourselves — yet we understand ourselves far less than we assume. Why We Do What We Do is a fascinating tour of the hidden psychology behind human behavior, revealing the real forces steering us every day.
From the power of the unconscious and the pull of emotions to habits, biases, the need to belong and why we follow the crowd, this book helps you understand yourself — and everyone around you — with fresh, surprising clarity.
What you\xe2\x80\x99ll discover
- See the hidden forces that really drive your behavior
- Understand the unconscious mind and the power of emotions
- Learn why habits, biases and the crowd shape your choices
- Discover the deep human need to belong
- Understand yourself and other people far better
Inside this book
- We understand ourselves less than we think
- The hidden power of the unconscious mind
- Emotions drive us more than we realize
- The astonishing power of habits
- We are deeply social creatures + the need to belong
- Why we follow the crowd
- The stories we tell ourselves + our mental shortcuts and biases
- Why we fear, and what really motivates us
- Why we compare ourselves + why we're often irrational
- The search for meaning — understanding ourselves and others
Who it\xe2\x80\x99s for
Anyone fascinated by people — readers, students, managers, parents and the endlessly curious who want to understand human behavior.
Why this book
Understanding why people do what they do is one of life's most useful superpowers. This book hands it to you in clear, engaging language.
Part of the "Fascinating World" series
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