Chasing Color — The Secret History Hidden Inside Every Shade You See

Color surrounds you every waking moment — yet almost none of us know what it really is. Chasing Color reveals the astonishing science, history and psychology hidden inside every shade you see.

From why the sky is blue and the sunset red to the colors once worth more than gold, the hues of royalty and the reason colors make us feel, this book will change how you see the world of color forever.

What you’ll discover

• Understand what color really is (and where it lives)
• Discover why the sky is blue and the sunset red
• Explore the pigments once worth more than gold
• Learn why colors make us feel and what they mean
• See colors animals see that we never can

Inside this book

• What color really is + the color in your eyes
• Why the sky is blue and the sunset red
• The ancient hunger for color
• The colors worth more than gold
• The color of royalty and the sacred
• How we captured color + the language of color
• Why colors make us feel + their secret meanings
• The colors animals see that we cannot
• The mystery of color in nature + when color deceives
• The colors that changed the world + 100 facts

Who it’s for

Anyone fascinated by the world around them — art lovers, the curious, and readers who want to see color with new eyes.

Why this book

Color is everywhere and understood by almost no one. This book turns something you take for granted into a source of genuine wonder.

More "Hidden Histories" to explore

Fall down another fascinating rabbit hole: The Money Spell · Word Magic · The Bean That Conquered the World. Browse the full Digital Library, or explore our free tools and blog.

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Instant PDF download — read on any device. Explore further at Encyclopaedia Britannica, Smithsonian Institution.